Gregg Robinson

About Gregg Robinson

With over a decade of expertise in digital marketing and a focus on automation, I lead…

Experience

1. Manager of Digital Marketing

   Paragon 28

   Nov 2022 — Present

   Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns • Lead employees to meet the departmental and organizational expectations for productivity, quality, continuous improvement and goal accomplishment. • Coach, mentor and develop staff, including recruitment and onboarding, performance management and career development. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Brainstorm new and creative growth strategies focused on direct to consumer to drive digital leads into sales conversions • Utilize analytics to evaluate the end-to-end customer experience across all media channels and customer touch points • Funnel digital leads to the sales force • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate • Prepare and manage the digital marketing budget • Development and updates to company webpage and other online digital assets aligning with digital campaigns • Partner cross functionally to develop direct to consumer and direct to surgeon marketing campaigns to drive adoption of existing Paragon 28 solutions • Utilize primary and secondary market research reports to analyze consumer behavior online, and implement programs to capitalize on this analysis • Conduct social media audits to ensure best practices are being used

Education

• University of Florida

  Bachelor's Degree, Philosophy

  2009 — 2011

Skills

• Leadership
• Editing
• Copy Typing
• Research
• Social Media Marketing
• Piano
• Networking
• Employee Training
• Business Development
• Marketing Strategy
• Strategic Planning
• Audio Transcription