Robinson Eaton

Staff Ux Researcher @Discord

Designed and built foundational research programs to proactively identify and track emerging user behaviors, creating systems for democratizing foresight and future-focused insights across the organization.• Employed Jobs-to-be-Done (JTBD) and Kano analysis to define future user identities, leading to a long-range feature and strategy roadmap that increased subscription revenues by tens of millions.• Drove strategic direction for Discord\'s instant games by leveraging foundational research, including customer journey mapping and sociotechnographic ladders, to anticipate future user behaviors and needs.• Led extensive 0-1 concept validation research into the long-term potential of GenAI-powered creative tools, using diverse methodologies to prototype and test future human-AI interaction models.• Led monetization research initiatives, applying strategic foresight principles to understand the future of digital economies and inform product-market fit for new revenue streams.• Utilized mixed-methods research to evaluate the long-term viability of new business models, providing leadership with actionable insights to guide monetization strategy and pricing models.