Robin Russell Raskob
Strategic Communications at Hopelab | Media & Editorial
- Role
- Strategic Communications at Hopelab
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Robin Russell Raskob
I’m a results-driven communications professional with 15+ years of experience in direct-to-consumer, CPG, nonprofit, and social enterprise industries. I set and guide strategy for all communications deliverables including website, public relations, social media, and events to consistently articulate an organization\'s mission, vision, and values and engage audiences toward meaningful action. I believe storytelling is one of the most powerful strategies to achieve social impact. More: https://robinraskob.com/
Experience
Strategic Communications
Jul 2014 — Present · San Francisco, CA, US
In this role, I am responsible for managing all activities pertaining to communications planning across Hopelab\'s portfolio of work. I focus on setting and guiding strategy for all communications outputs through our website, public relations outreach, with social media campaigns, and events messages and collateral to consistently articulate Hopelab’s mission, vision, and values as a leader in the health-tech and wellness space. I manage a team of direct reports, contractors, and external contributors to tactically implement these communications priorities. My role is designed to enhance the operational and creative capacity of Hopelab\'s research, strategy, and design departments. Hopelab is the health-focused R&D organization of the Omidyar Group, which represents the interests of Pam and Pierre Omidyar, the founder of eBay.
Education
Santa Clara University
BA, English
2021 — 2021
Skills
- Marketing Communications
- Editing
- Adobe Creative Suite
- Nonprofits
- SEO
- Strategy
- E-Commerce
- Strategic Communications
- Cision
- Nonprofit Organizations
- Public Relations
- Internal Communications
- Social Media
- Media Relations
- Social Networking
- Social Media Marketing
- Trade Shows
- Blogging
- Management
- Press Releases
- Event Management
- Photography
- Marketing Strategy
- Marketing
- Photoshop Elements
- Video Production
- Branding & Identity
- Google Analytics
- Editorial
- Copywriting
- Project Management
- Event Planning
- Ap Style
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