Robin Rajan
Associate Director - Hellofresh Delivery Networks (Eu Anz Markets) @HelloFresh
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WORK HISTORY
Associate Director - Hellofresh Delivery Networks (Eu Anz Markets) @HelloFresh
Berlin, DE
Focus on all facets of HelloFresh\'s own Delivery Networks (HFDN): setting the strategy for new launches, growth, budget/cost/PnL, logistics tech roadmap and customer experience across European and ANZ markets (8 countries)• Responsible for €150Mil in HFDN Logistics budget PnL: developed the cost reduction strategy and reduced own delivery networks costs by €3.8M pa• Refined the Total Cost of Ownership (TCO) model that translates customer experience metrics such as complaints, retention etc.+ operations costs into a combined total euro value per order• Standardized the business case blueprint and playbook for new launches and expansion• Launched own delivery in New Zealand and UK, saving €1.2M pa• Owner of product roadmap for own delivery tech: Delivery Management Systems (DMS), routing systems, courier safety systems etc• Led HFDN tech transformation (Route Planning Systems, Delivery Management Systems, Safety and Telematics Systems) through centralizing and standardizing tech stack, saving €900k in annual costs• Scaled up our share of our own delivery networks by ~35% in 3 years across Europe and ANZ.• Owner of Health & Safety, Sustainability, Ethics and Training; created driver training modules, improved H&S lost-time injury metrics and improved ethics compliance check processes• Established KPIs, defined standard metrics and formulated dashboards for monitoring and evaluating HFDN on utililization rates, delivery experience and cost• Evaluated the Leased Fleet and DSP/Subcontractor models globally using the TCO framework; championed the transformation from chilled delivery using own fleet to ambient delivery using DSPs (Delivery Service Providers) in the UK
EDUCATION
Holy Cross Convent
SSC
Great Lakes Institute of Management
MBA, Post Graduate Program in Management
Xavier Institute of Engineering
Bachelor of Engineering - BE
SKILLS
ABOUT ROBIN RAJAN
14 years of international experience, 11 of which are focused on e-commerce logistics and delivery services. I\'ve built, scaled and optimized last-mile, hyperlocal, and scheduled/slotted delivery networks across Europe, the Middle East, and India.My career spans leadership roles at HelloFresh, Carrefour, Namshi, and Foodpanda, where I’ve been reponsible for multi-million € logistics budgets, lead high-performing team sizes of 100+ employees, led large-scale delivery network and technology transformations, owned vendor relationships and led process excellence verticals.I\'ve worked extensively in matrix organisations and thrive in environments requiring strong stakeholder engagement between cross-functional departments, local operations teams and executive leadership
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