Robin Wyatt
Chief Marketing & Communications Officer @AtlantiCare
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WORK HISTORY
Chief Marketing & Communications Officer @AtlantiCare
NJ, US
EDUCATION
USC Marshall School of Business
BS, Business Administration, Marketing
Pepperdine Graziadio Business School
Master of Business Administration - MBA
Pepperdine Graziadio Business School
MBA
SKILLS
ABOUT ROBIN WYATT
Driven and experienced marketing executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast paced, competitive business environments; respected leader across full array of strategic, performance-driven marketing responsibilities, as well as general business operations, building foundations enabling the company to scale for growth.* Accomplished strategist with a history of leading go-to-market strategy, building brand strength, and best in class marketing campaigns.Areas of Expertise:* Integrated Marketing * Positioning & Branding* Performance Driven Marketing* Customer Lifecycle: Acquisition, Retention & Monetization* DTC * Digital Subscription Model Experience* Revenue Growth * P&L Management & Sales Forecasting* Media Buying Strategy * Community Engagement * Research * Digital / Tech Experience * Live Entertainment ExperienceCareer Achievements:* Manage Marketing team, including Brand Strategy, Advertising, Content Marketing, Digital Platforms, Consumer Research and Creative Services supporting Broadway productions that included Frozen, Aladdin, and The Lion King.* Lead a team of 15 and multimillion advertising budget.
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