Robin Lewis
Copywriter @Feefo
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WORK HISTORY
Copywriter @Feefo
London, GB
Developing content and marketing strategy (TOF and BOF)- Writing emails- Creating Case Studies- Scoping and writing blogs- Creating social posts
EDUCATION
University of Roehampton
Theatre Studies and Drama, Drama, History, Philosophy
SKILLS
ABOUT ROBIN LEWIS
A skilled copywriter, eCommerce consultant and voiceover - I predominantly work with start-ups and SMBs to assist their growth - and regularly ghost-write for agencies. Over 12 years spent in e-commerce and SaaS, I have accumulated a solid set of expertise inDigital Marketing and engaging customers.My experience in the reviews and loyalty space has solidified my knowledge of the customer’svoice, not to mention the requirement for cross-channel consistency. I understand the value of authenticity, the importance of brand tone of voice and how to help find one.I love getting creative with words, helping to bring a brand to life while staying true to theirvalues/Copywriting/Whether shaping tone of voice, devising content strategy or creating relevant, engaging material, I enjoy helping create and encapsulate brand personality.My main specialisms are- Content Strategy- Content Writing (inc. SEO focus)- Landing Pages- Product Pages- EmailsI have written on a range of subjects, from sustainability to lifestyle products, insurance to tech, via travel. You can tell me how you want it written, or I can advise you on how to make it represent - or DM me for further examples./Voiceover/My voice is warm with a neutral accent - a natural accompaniment to explainer videos or those requiring narration.Recent clients include UKGBC, Durham University and Nordover (Svalbard\'s Museum)Hear my portfolio at my 12 years working in ecommerce, I have experienced every side. From driving increased sales via CRO, developing brand awareness via content marketing strategies and integrating and partnering with multiple service providers.I have years of experience on the agency, brand and SaaS side; predominantly working with retailers in fashion, home and garden, lifestyle and food and beverage- CRO- Customer Experience (CX)- Personalisation- Reviews- Loyalty- Email marketing
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