Robin Patterson
Digital Content Leader
- Role
- Director, Global Ecommerce Web Content Marketing at Lenovo
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Robin Patterson
Global digital marketing leader with 15+ years driving enterprise‑scale digital…
Experience
Director, Global Ecommerce Web Content Marketing
Feb 2022 — Present
Strategic and operational leadership for web content on Lenovo.com. Servant leader for 25+ person manager and individual contributor content team who creates strategy and implements across project management, design, writing, and development disciplines. Content champion who drives customer-centric creation, innovation, and operational excellence. Collaborate across global cross-functional leadership teams to remove systemic obstacles, and present and influence stakeholders across the content design and development lifecycle. Champion innovation, drive best practices in process and methodology across the content discipline, including strategy, operations, and platforms. Measure and use data to inform content direction while optimizing performance.
Education
Delta State University
BBA
Union University
Master of Business Administration (MBA)
Skills
- Corporate Communications
- Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Management
- Dreamweaver
- Mobile Devices
- Marketing
- Segmentation
- B2b
- Business Strategy
- Digital Marketing
- Leadership
- Sales
- Strategic Planning
- Product Marketing
- Crm
- Sales Management
- Management
- Web Design
- Project Management
- Web 2.0
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