Robin Kiefer
Uniting the art and science of marketing
- Role
- Digital Marketing Manager at One Way Solutions, Llc
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Robin Kiefer
I am an affable, hard-working professional dedicated to the continued pursuit of online marketing excellence.
Experience
Digital Marketing Manager
Oct 2014 — Present · Northfield, IL, US
Grow sales and digital marketing initiatives.Highlights:* Redesign, launch and relaunch B2B, B2C websites.* Launch and grow SEO strategy to attract new customers across all stages of the sales lifecycle.* Launch and administer SugarCRM and Google Apps.* Replace SugarCRM with self-designed CRM built on Zapier Table platform.* Launch and expand Amazon sales.* Optimize & expand paid search campaigns.* Create goals and requirements for design/build relaunch of company lead acquisition and ecommerce websites.* Automate & scale business processes for sustainable growth.Recommend and manage migration to new accounting platform.* Administer Magento, Shopify, Wordpress, and ASP.net platforms.* Elevate email marketing program to subscriber list handling and mobile audience best practices.
Education
University of Illinois Urbana-Champaign
Bachelors, English
1990 — 1993
Glenbrook South High School
GCSE
1986 — 1989
Skills
- Blog Marketing
- Google Webmaster Tools
- Magento
- Management
- Mailchimp
- Microsoft Word
- Web Content Management
- Microsoft Office
- Sales
- Strategic Planning
- Google Merchant Center
- Google Apps
- Marketing
- Process Optimization
- Online Marketing
- Web Analytics
- Integrated Marketing
- Swimming
- Search Engine Marketing (Sem)
- Direct Marketing
- Ppc
- Mobile Strategy
- Digital Marketing
- Email Marketing
- Product Marketing
- Merchandising
- Social Networking
- Social Media Marketing
- SEO
- Wordpress
- Basecamp
- Swimwear
- Microsoft Excel
- Sugarcrm
- Analytics
- Public Relations
- Shopify
- Google Docs
- Social Media
- Strategy
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