Robin Kahen

About Robin Kahen

High performance brand strategist and global marketing professional who delivers star power to brands, products and services targeted to healthcare professionals and consumers. Outstanding record of achievement in launching, growing and reinvigorating brands with strategic rigor, executional excellence and creative flair. Keen understanding of markets and competitive landscape.Specialties- Patient Advocacy- Strategic Marketing Management- Brand Strategy and Promotion- Digital and Social Media Marketing- Leadership and Management of Cross-Functional Teams and Agency Partners- KOL Engagement- Product Management- Global Brand Launches- Go-To-Market Strategies- Marketing Research- Customer Engagement Strategies- Strategic StorytellingAreas of Expertise-Pharmaceuticals-Molecular Diagnostics-Biopharmaceuticals-Medical Devices-Specialty Pharmaceuticals/Alternate Site Care/Home Infusion

Experience

1. Marketing Director and Ig Patient Advocacy Lead at Pfizer

   Pfizer

   May 2023 — Present

Education

• Lake Forest Graduate School of Management

  Master of Business Administration (M.B.A.), Marketing

• University of Illinois Urbana-Champaign

  Bachelor of Science (B.S.), Advertising

Skills

• Public Relations
• Video
• Integrated Marketing
• Product Marketing
• Social Media Marketing
• Messaging Development
• Copywriting
• Direct Marketing
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Bioscience
• Content Management
• Advertising
• Corporate Communications
• Trade Shows
• Strategic Planning
• Global Marketing
• Multi-Channel Marketing
• Digital Marketing
• Customer Journey Mapping
• Product Launch
• Brand Development
• Marketing Communications
• Whiteboarding
• Website Promotion
• Medical Diagnostics
• Digital
• Medical Education
• Marketing
• Strategic Communications
• Messaging Architecture
• Value Propositions
• Digital Communication Strategy
• Content Development
• Brand Ident