Robin Jacob Abraham
Digital led Communications Leader for Purpose led Organisations
- Role
- Dgm & Head of Communications at Watershed Organisation Trust (WOTR)
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Robin Jacob Abraham
With over 15 years of experience in marketing and communications, I am passionate about creating a voice for organizations that have their \'Why\' in place. As the Head of Communications at Watershed Organisation Trust (WOTR), I lead a team of Comms. specialists and a network of freelancers to enable the org. with a voice for its incredible work in restoring degraded rural ecosystems. At WOTR, I am responsible for communications planning, budgeting, and execution, covering various aspects such as storytelling, SEO, PR, social media, blogging, and video marketing. I have also earned multiple certifications in content marketing, viral marketing, and digital marketing and communication, which help me craft effective and engaging strategies and campaigns.
Experience
Dgm & Head of Communications
Watershed Organisation Trust (WOTR)
Jan 2022 — Present · Pune, IN
Leading a team of Comms. specialists and a network of passionate freelancers to enable the org. with a voice for its incredible work in restoring degraded rural ecosystems. These are the key tenets of my work with WOTR- Communications planning, budgeting and management- Storytelling: https://wotr.org/case-studies/- Content strategy through SEO, newsletters, blogs and articles: Website users increased by nearly 50% in 2 years, pageviews increased by nearly 35%- PR: Identifying cues and pitching to the media - Increased media mentions by over 80% in just one year - https://wotr.org/news-and-media/- Social Media - Increased engaged following across platforms by nearly 200% in just 2 years- Blogging - Increased blogging outputs by 140% across 2 years - https://wotr.org/blog/- Video creation and marketing - you feel you can add to our voice, write to robin(dot)abraham(at)wotr(dot)org(dot)in
Education
St. Columba's School
Schooling, Biology, General
1986 — 2000
Institute of Management Technology, Nagpur
MBA, Marketing
2005 — 2007
Guru Gobind Singh Indraprastha University
B.I.S, I.T
2000 — 2004
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