Robin Houston

About Robin Houston

Marketing lays the groundwork that makes selling easier. I help foster pipeline generation through direct and indirect relationships by strategically creating marketing campaigns. I balance the \"science\" of marketing while building partnerships. This approach has led to increased sales potential, new leads generated, and more revenue captured, all contributing to the bottom line.• 20+ years of experience developing and executing marketing initiatives that drive brand awareness, market share growth, and sales pipeline• Lead end-to-end partner and alliance marketing programs across channel partners, MSPs, distributors, and LARs• Strategic marketing experience with global technology partners, including Microsoft, Google Cloud, and Workday• Known for building strong, cross-functional relationships with internal stakeholders and external partners to deliver business resultsAreas of expertise:• B2B partner marketing strategy driving pipeline and revenue• Channel, alliance, and distribution marketing programs• Sales enablement and field marketing alignment• Marketing budget ownership and partner performance optimization

Experience

1. Sr Channel and Alliance Marketing Manager

   Vertex Inc.

   Nov 2022 — Present

   Own partner marketing strategy and execution for Workday and Microsoft, spanning demand generation, budget management, cross-functional leadership, and executive partner engagement.• Develop and execute partner marketing strategies that consistently exceed pipeline and revenue targets • Own and manage partner-specific marketing budgets, ensuring efficient allocation and measurable ROI• Build and maintain strong strategic relationships with Workday sales and key channel partners, enabling participation in exclusive, invite-only partner events• Collaborate cross-functionally with customer and solutions marketing, channel and alliances, marketing operations, PR/AR, sales enablement, agencies, and executive leadership to drive partner marketing and awareness initiatives• Participate in QBRs and lead quarterly marketing reviews with key partners to assess performance, identify gaps, and maintain executive alignment and sponsorship• Drive pipeline through hands-on execution of integrated lead and demand generation programs spanning webinars, conferences, events, content syndication, and telemarketing

Education

• Tarleton State University

  BA, Marketing