Robin Staley Horstmann

About Robin Staley Horstmann

Enterprise IT & Digital Transformation Executive - Scaling for GrowthA results‑driven Technology Executive with 20+ years of executive leadership experience leading enterprise information technology, digital transformation, cybersecurity, cloud strategy, and data platforms for consumer packaged goods (CPG), manufacturing, and distribution organizations operating across complex, multi‑channel business models. Proven success aligning IT strategy, enterprise architecture, and technology portfolios with business objectives to accelerate revenue growth, improve operational efficiency, strengthen security posture, and enable scalable innovation. Core Competencies IT Strategy & Enterprise Architecture Digital Transformation & Business Modernization Technology Roadmapping & Portfolio Management Executive Stakeholder & Board Communication AI Strategy, Generative AI & Agentic AI Cybersecurity, Risk Management & IT Governance Data Analytics, Business Intelligence & Data Warehousing Enterprise Applications – ERP, CRM Manufacturing - MES, SCADA, CMMS Distribution – WMS, TMS E-Commerce – DTC, Marketplaces, Omni-Channel Change Management Vendor Management & Contract Negotiation Enterprise Transformation Experience Led enterprise‑wide modernization of legacy platforms and integrations. Delivered large‑scale ERP implementations and recoveries. Managed enterprise technology budgets from $2M -$16M. Built and retained high‑performing IT, engineering, and PMO teams. Oversaw multiple Warehouse Management System (WMS) implementations. Professional Certifications: Project Management Professional (PMP) Certified in Risk & Information Systems Controls (CRISC) Certified in Information Security Management (CISM) Certified Data Privacy Solutions Engineer (CDPSE) AI Governance Professional (AIGP) Advanced AI Security Management (AAISM)

Experience

1. VP Enterprise Applications

   Utz Brands, Inc.

   Sep 2023 — Present · US

   Leading the strategic planning, governance, and execution of Enterprise Applications at Utz Quality Foods, driving operational efficiency and scalable growth. This includes defining technology roadmaps, prioritizing initiatives, and overseeing large-scale initatives. • Overseeing the planning and execution of Microsoft Dynamics 365 Finance & Supply Chain Management application development projects and upgrades, driving enhanced efficiencies across financial, sales, and supply chain processes. • Implementing governance, preparing environments, and educating Technical Solutions Architects to implement emerging technologies - Power Platform and Agentic AI, including both 1P and custom AI Agentic solutions.• Modernizing enterprise integrations using Azure technologies to create a secure, scalable, and standard framework across a complex web of applications. Enhances real-time data visibility, strengthens monitoring and alerting capabilities, and improves system resiliency to minimize downtime and operational disruptions.• Kicking-off a large-scale EDI platform migration designed to support enterprise growth. Focuses on accelerating trading partner onboardings, enhancing real-time visibility and monitoring, and strengthening operational support models.Integrated enterprise applications include MS Dynamics 365 Finance & Supply Chain Management (ERP), DAO Direct Store Delivery, Blue Yonder WMS (Warehouse Management System), Profisee MDM (Master Data Management), Dooap Accounts Payable Automation, HRC Accounts Receivable & Collections, Blue Planner, Red Zone MES (Manufacturing Execution System), Enterprise Asset Management CMMS (Computerized Maintenance Management System), E2Open TMS (Transportation Managment System), Blue Yonder Demand & Supply Planning.

Education

• Bryan School of Business and Economics at UNCG

  Bachelor of Science (B.S.) Degree, Information Systems and Operations Management (ISOM), Management Information Systems (MIS)

• North Carolina State University

  (freshman year), Computer Science

Skills

• Analysis & Design
• Process Improvement
• Project Management
• Vendor Management
• IT Management
• Infrastructure Planning
• Sox Compliance
• Integration
• Business Intelligence
• Infrastructure
• Business Analysis
• Strategy
• E-Commerce
• Team Leadership
• Erp
• Strategic Planning
• Business Process Improvement
• Microsoft Sql Server
• Enterprise Resource Planning (Erp)
• Leadership
• Analysis
• Management
• Project Planning
• Software Development Life Cycle (Sdlc)
• Business Process Re-Engineering
• Operations Management