Robin Devido

About Robin Devido

As a Marketing Leader and Consultant with over 15 years of B2B experience, I specialize in digital and field marketing strategies for SaaS and other technology-centric solutions. My track record demonstrates my ability to drive engagement, pipeline growth, and brand awareness through post-campaign analysis, client feedback, and cross-functional team collaboration. My efforts consistently enhance engagement and satisfaction rates while delivering robust ROI on marketing investments. I excel in orchestrating strategic marketing campaigns that amplify brand presence and facilitate successful product launches. By leveraging my expertise in SEO, digital, and in-person event management, I have led teams to significantly enhance visibility and drive revenue growth for innovative solutions. With a steadfast commitment to excellence, my career experience encompasses a spectrum of strategic responsibilities: • Defining market positioning to set brands apart in a competitive landscape. • Crafting and executing compelling content narratives that resonate with target audiences. • Leveraging data-driven insights and automation tools to foster ongoing innovation and strategic growth. My career achievements are grounded in a collaborative approach, utilizing cross-functional expertise to elevate brand recognition and establish thought leadership in technology markets. I am committed to advancing marketing initiatives, driving innovation, and maintaining a strong market presence. I am actively looking to expand my network and explore new opportunities within the LinkedIn community.

Experience

1. Director of Marketing

   Royal Eijkelkamp

   Feb 2025 — Present

   As Director of Marketing at Eijkelkamp, I lead the development and execution of strategic marketing initiatives across North America and our global headquarters in the Netherlands. My focus is on digital marketing, branding, and market expansion, ensuring a cohesive and impactful message across all channels.I am spearheading a digital rebranding effort to modernize our online presence and enhance customer engagement. This includes optimizing our social media strategy, advancing our CRM system to attract and nurture leads, and leveraging data-driven insights to refine our marketing approach. Additionally, I develop co-branded marketing strategies with distributors and partners, ensuring consistent messaging that strengthens Eijkelkamp’s presence in key markets.Beyond digital, I oversee strategic partnerships, collaborating with industry leaders to enhance brand awareness and drive business growth. I also manage trade show marketing, crafting high-quality materials that elevate our visibility at industry events. With a passion for innovation and a customer-first approach, I continuously seek new ways to position Eijkelkamp as a trusted leader in environmental and geotechnical solutions.

Education

• University of Kentucky

  Bachelor of Arts (B.A.)

  1988 — 1992

• Florida State University

  M.S.

  1994 — 1996

Skills

• Brand Management
• Media Planning
• Copywriting
• Indesign
• Start-Ups
• Strategic Planning
• Email Marketing
• Creative Direction
• Microsoft Office
• Public Speaking
• Marketing Strategy
• Integrated Marketing
• SEO
• Strategy
• Blogging
• Writing
• Event Planning
• Advertising
• Social Networking
• Wordpress
• Social Media
• Digital Marketing
• Event Management
• Online Marketing
• Customer Service
• Trade Shows
• Graphic Design
• Facebook
• Marketing
• Marketing Communications
• Adobe Creative Suite
• Social Media Marketing
• Publications
• New Media
• Management
• Sales
• Media Relations
• Market Planning
• Sports Marketing
• Press Releases