Robin Conklen
Managing Director USA | B2B Growth & Account-Based Marketing Leader | International Consulting Services | HubSpot & Revenue Strategy
- Role
- Marketing Director at Prodensa
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Robin Conklen
I lead international B2B growth strategies at the intersection of revenue, market intelligence, and executive positioning.As Managing Director of our U.S. operations and Global Marketing Director, I oversee a $6M revenue service line while architecting account-based marketing strategies across five business units and 30+ revenue lines,$40M annual.My expertise sits at the convergence of growth strategy and revenue operations, aligning commercial objectives with data-driven marketing execution.I specialize in translating complex international consulting services into strategic market positioning, measurable demand generation, and executive brand authority.All opinions shared are my own.
Experience
Marketing Director
Jan 2024 — Present · Houston, TX, US
Global B2B Growth & Account-Based Marketing (ABM)*Architect and execute Account-Based Marketing (ABM) strategies tailored to high-value international B2B consulting accounts,$40M annual revenue*Develop individualized growth strategies across five business units and 30+ income lines*Align marketing strategy directly with revenue objectives and business unit P&L goals*Lead integrated, multi-channel growth initiatives including paid media, email marketing, and thought leadership campaigns*Own full marketing lifecycle: strategy, budgeting, execution, performance optimization, and ROI reportingRevenue Operations & Marketing Technology-HubSpot CMS and Marketing Hub configuration and scale -Design marketing automation workflows, lead scoring models, lifecycle stages, and CRM optimization-Develop executive dashboards and KPI frameworks for performance tracking and revenue attribution-Ensure marketing-sales alignment through CRM structure and reporting visibilityThought Leadership & Content Strategy*Head of research-based content development including eBooks, white papers, and executive publications*Write and ghostwrite executive editorials published in industry outlets*Oversee corporate communications, executive branding, and media relations strategy*Position company leadership as subject-matter experts in international marketsBrand & Creative Direction*Direct brand strategy and visual positioning across global markets*Lead creative development across digital campaigns and corporate communications*Maintain brand consistency across all business units and executive communicationsMarketing Skills: Account-Based Marketing (ABM), Revenue Operations (RevOps), Full-Funnel B2B Growth Strategy, Demand Generation, Marketing Automation Strategy, Executive Positioning & Personal Branding, Market Intelligence & Strategic Positioning, HubSpot, UX and Design Thinking Methodologies
Education
University of Missouri-Columbia
Master of Public Health (MPH), Public Health Education and Promotion
2010 — 2012
Tecnológico de Monterrey
Certification Big Data, Data as a Business Strategy
University of Missouri-Columbia
Bachelor of Arts (B.A.), Latin American Studies, Business
2005 — 2010
Needed.Education
Digital Business Certificate
2022
Skills
- Business Development
- Program Management
- Recruiting
- Payroll
- Analysis
- Employee Training
- Strategic Planning
- Project Planning
- Research
- Succession Planning
- HR Strategy
- Manufacturing
- Process Improvement
- Team Leadership
- Leadership
- Management
- Team Building
- Start-Ups
- Human Resources
- New Business Development
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