Robin Bowling
Chief Marketing Officer @Curve Dental
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WORK HISTORY
Chief Marketing Officer @Curve Dental
US
In this role, I unified three distinct brands and a recent acquisition into a cohesive go-to-market strategy while providing strategic direction for business operations and transforming marketing from reactive content production to proactive revenue impact prioritization. My focus centers on implementing full-funnel attribution models in Salesforce, advanced lead scoring systems including Clay, deploying digital marketing automation and account-based marketing (ABM) strategies, and AI-powered sales development capabilities that accelerate pipeline growth without expanding headcount.Key Achievements:• Exceeded annual pipeline target by $381K while growing inbound leads from 252 to 453 year over year in Q4, increasing average sale price from $765 to $971, and surpassing MRR goals by nearly $400K through strategic seasonal investment and funnel optimization.• Launched three new revenue products including Curve Pay (Stripe) and Eligibility+(DentalXChange) while forging strategic AI partner integrations with Pearl AI, Mango, and Bola that strengthened market recognition and generated new MRR pipeline.• Revamped trade show program in Q4, generating more than $4M in pipeline on roughly $250K in event spend while tightening follow-up coordination with Sales.• Evolved webinar program to deliver measurable ROI, producing 31 opportunities and 10 closed deals from three webinars in Q4 alone.• Improved Q4 digital efficiency by growing ad spend about 14.6% while simultaneously improving cost per lead and lead volume through strategic channel shifts including Performance Max, Meta, Vibe CTV, and SEMrush-driven SEO initiatives.• Built AI agents and conversational AI capabilities to answer routine questions and route high-intent leads into Chili Piper scheduling.• Established operating cadence, attribution infrastructure, and reporting systems in Salesforce that Sales and leadership genuinely trust for decision-making.
EDUCATION
American InterContinental University
BA, Business Administration; Marketing
Ohio Dominican University
Master of Business Administration - MBA, Organizational Leadership
Liberty University
Doctor Business Administration (DBA), Strategic Leadership
ABOUT ROBIN BOWLING
Transforming marketing from a cost center into a revenue-driving commercial engine is what I do best. As Chief Marketing Officer at Curve Dental, I\'ve unified three brands into a cohesive go-to-market strategy while leveraging AI-powered innovation to accelerate pipeline growth. My approach centers on building full-funnel attribution systems in Salesforce and HubSpot, deploying digital marketing automation and account-based marketing (ABM) strategies, implementing data-driven decision frameworks, & creating scalable infrastructure that Sales and leadership genuinely trust. My track record speaks for itself: At Sentrics, I scaled marketing\'s contribution to more than 20% of total company revenue while delivering up to 19x ROI within six months across B2B healthcare technology markets. I built the SDR and inside sales function from scratch, improving conversion by 84% & generating $4.4M in closed-won revenue by 2024. The team grew from 2 to 16 members, and I received the 2023 CEO Award for Outstanding Marketing Leadership. At PracticeTek, I delivered a 75% increase in top-of-funnel pipeline within my first 60 days as Doctible\'s first marketer in the healthcare technology sector. I increased customer conversion from 8% to 25%, reduced churn from 18% to 5%, and successfully positioned Doctible for acquisition. At Curve Dental, I\'ve exceeded annual pipeline targets by $381K while growing inbound leads from 252 to 453 year over year, increasing average sale price from $765 to $971, & surpassing MRR goals by nearly $400K through strategic partner integrations.(Pearl AI, Mango, & Bola) What I bring to executive leadership: I don\'t just build marketing teams, I build commercial engines. My expertise spans revenue growth strategy, go-to-market execution, pipeline optimization, operational strategy, business operations, P&L management, sales enablement, & organizational transformation. I\'ve navigated M&A integrations, led companies through successful exits, & created the infrastructure that allows marketing to scale w/out losing efficiency. Whether launching new products, forging strategic AI partnerships, implementing AI-driven sales development capabilities, or establishing board-level reporting systems, I focus on one thing: measurable business impact.Let\'s connect if you\'re looking to learn from or partner with a revenue-focused marketing executive who can build high-performing teams, implement data-driven strategies, & deliver ROI that earns board-level trust.
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