Robin Béguery

Regional Manager - South Asia, Middle East & Africa @BIOCODEX

Gentilly, FR

Head of South Asia, Middle East & Africa Region*Regional Management:*Supervised 3 direct reports (1 Regional Brand Manager and 2 Salespersons) and managed 46 countries with 20 strategic partnerships.*P&L Management:*Oversaw a P&L of €25M, achieving significant revenue growth through a well-defined development strategy.*Strategy and Analysis:* Defined and implemented development strategies, including sales and marketing plans, business model choices, and regional partner selection.*Brand and Product Development:*Executed marketing and communication initiatives both offline (trade shows, local/international events) and online (specialized press, media channels).*Business Development:*Identified and selected effective distributors, highlighted product strengths, and proactively monitored market trends to identify growth opportunities.*Negotiations and Follow-up:*Led contract negotiations, collaborated with the legal team, and implemented sales support tools to motivate the network. Ensured proper application of contracts/partnerships in coordination with internal departments.*Team Management:*Managed and developed a regional team of 3 professionals, ensuring their growth and motivation.

Université Paris-Est Créteil (UPEC)

DUT Génie Biologique, Major in Pharma and Food industries

ESIEE PARIS

Master's degree

Avans Hogeschool Den Bosch

International Marketing