Robin Smyth
Key Account Manager @SERB Pharmaceuticals
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WORK HISTORY
Key Account Manager @SERB Pharmaceuticals
Scotland, GB
Managing SERB’s Rare Disease portfolio across Haematology, Neurology, Endocrinology & Surgery. Responsible for enhanced customer experience, market access, pathway development and strategic engagement in the specialty care setting across multiple Healthcare Economies.
EDUCATION
University of Glasgow
Bachelor of Science Honours: Geography, Geography
ABOUT ROBIN SMYTH
I am an innovative and accomplished pharmaceutical sales professional, with diverse experience in commercial sales, market access and cross-functional leadership with over 11-years of experience working in the Life Science Industry. Highly experienced within the therapy areas of Diabetes, Cardiometabolic Disease and Neurology, with a passion for changing the paradigm of treatment and seeking to help address the unmet need. With a strong understanding of NHS Scotland structures, the Scottish Medicines Consortium (SMC), Managed Clinical Networks (MCNs) and Medicines Management, I’m skilled at navigating complex access environments to drive growth and formulate long-term partnerships that deliver value and enhanced outcomes for patients. I take pride in building trusted relationships across both primary and secondary care, that align with customer needs and commercial strategy - defining complex treatment pathways/networks, orientating National guidelines and considering demographic implications are key attributes that have helped me achieve success in my career-to-date. I combine a results-driven mindset with strategic thinking — always seeking to anticipate challenge, understand holistic viewpoints through collaboration and innovate to achieve success in a continuously evolving and dynamic environment.Recognised for being an innovative communicator, detailed and analytical thinker, and collaborative networker with a growth mindset; I bring energy, curiosity, and a forward-looking perspective to every interaction.Core Strengths:• Strategic Key Account Management• National Market Access Strategy• NHS Scotland, SMC & Managed Clinical Network Insight• Stakeholder Engagement & Advocacy Development• Product Launch & Formulary Inclusion - Lifecycle Management• Cross-Functional Collaboration & Commercial Leadership• Strategic Value Creation & Business Growth• Partnership working & Third Sector Understanding
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