Robin Singh

Performance Marketing Executive @Jetsynthesys

Pune, IN

Prepare detailed monthly reports, presenting insights, improvements, and learnings to clients. Develop and present media plans for social, search, display, and video campaigns to clients. Oversee the day-to-day management and optimization of paid digital media campaigns, encompassing search, display, and social advertising strategies. Establish partnerships with various vendors, negotiating CPM, CPV, and CPI deals tailored to client requirements. Conduct comprehensive keyword research, audience targeting, and campaign structuring to maximize effectiveness. Stay informed about the latest trends and advancements in paid media platforms and technologies. Execute campaigns across search, display, video, and app install ads on multiple platforms. Managed influencer partnerships for Taiwan Excellence and the Think Right App, creating high-impact campaigns. Led audience acquisition campaigns on Meta for the Think Right App, resulting in a 10% revenue increase within the first month.