Robin Singh
Digital Marketing | Performance Marketing (Google Ads & Meta Ads) | Campaign Manager
- Role
- Campaign Manager at Axis Bank
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Robin Singh
With over 9 years of experience in digital marketing and campaign management, I have successfully driven customer acquisition, engagement, and revenue through data-driven campaign strategies. My expertise encompasses Google Ads, Meta Ads, digital product growth, market segmentation, and campaign automation. I possess a strong background in managing cross-functional teams, creating marketing assets, optimising campaign performance, and leading large-scale digital initiatives across the banking, retail, and payments industries. You can contact me at r•••••••@gmail.com.Skills: • Google Ads (Search, Display, Performance Max)• Meta Ads (Facebook & Instagram Advertising)• Campaign Strategy & Execution• Performance Marketing & Optimisation• Customer Segmentation & Targeting• Digital Engagement & Retention• Campaign Analytics & Reporting• Stakeholder & Vendor Management• A/B Testing & Experimentation• Market Research & Competitor Analysis• Product & Project Management
Experience
Campaign Manager
May 2020 — Present
Lead the end-to-end campaign strategy for WhatsApp Banking and digital product adoption.Key Responsibilities- Planned, executed, and optimised Google Ads & Meta Ads campaigns to increase WhatsApp Banking adoption- Designed campaign calendars, messaging frameworks, and marketing assets- Tracked, analysed, and optimised campaign performance to improve ROI and engagement- Managed stakeholders across product, marketing, and technology teams- Collaborated with vendors for assets, content creation, and campaign delivery- Conducted competitor analysis to refine product positioning and campaign strategy.
Education
Guru Nanak Foundation Public School
High School, Non-Medical
1999 — 2007
The British Co-Ed High School
Schooling upto 4th Standard
1992 — 1999
Punjabi University
Bachelor's degree(B-Tech), Computer Science
2008 — 2012
Indian Institute of Management Raipur
Master of Business Administration (M.B.A.), Finance and Financial Management Services
2014 — 2016
Skills
- Sql
- Requirements Analysis
- Project Management
- Web Services
- Research
- Equity Derivatives
- Business Analysis
- Microsoft Office
- Team Management
- Leadership
- Digital Strategy
- Spss
- Management
- Html
- R
- Capital Markets
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