Robin Rodriguez

About Robin Rodriguez

Over the past 20 years, I have led and supported organizations through periods of growth, complexity, and change, including roles with FedEx, Forward Air, and OnTrac, along with experience across healthcare and mission-driven organizations. I have built and scaled operating models, aligned cross-functional teams, and implemented the processes and systems required to support sustainable growth.My work sits at the intersection of strategy and execution. I partner closely with executive leadership to identify what is limiting performance and to design the structure, governance, and operating discipline needed to move the business forward. This includes aligning product, marketing, and sales, improving processes, and establishing clear performance metrics and accountability.I bring a cross-functional background spanning business operations, sales and commercial strategy, systems and tools, and leadership development. I have a track record of building practical solutions that improve execution, increase clarity, and drive measurable outcomes.I am particularly drawn to organizations where growth has outpaced infrastructure or where greater alignment and discipline are needed to scale effectively. I approach this work with a strong belief that strategy only creates value when it is translated into consistent execution.

Experience

1. Chief Growth Officer

   Previnex

   May 2025 — Present

   Partner with the founder and leadership team to operationalize the company’s growth strategy and build the commercial systems needed to scale a mission-driven health and wellness brand.Lead the integration of marketing, sales, partnerships, and digital strategy to create a more aligned and predictable growth engine across all channels. My focus is translating strategy into scalable scalable structure and processes and aligning the organization around clear priorities and metrics.In this role I also steward brand positioning and customer engagement across digital platforms to grow product awareness while elevating the Previnex mission to end childhood malnutrition. Areas of contribution• Growth strategy and go-to-market execution• Org structure and compensation • Digital marketing and e-commerce growth• Partnership and affiliate channel development• Brand positioning and communications strategy• Commercial team alignment and performance management• B2C and B2B customer growth

Education

• Louisiana State University

  Bachelor of Science - BS, Psychology

• Tulane University - A.B. Freeman School of Business

  MBA, Marketing and Management

  2001 — 2003