Robin Parkes
Head of Digital Commerce & Growth @Vault X Ltd
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WORK HISTORY
Head of Digital Commerce & Growth @Vault X Ltd
Poole, GB
EDUCATION
Squared Online
Digital Marketing Leadership Programme
The Institute of Data & Marketing
Diploma of Education, Diploma in Direct and Digital Marketing
Hult Ashridge Executive Education
Management Development Programme
University of Exeter
Bachelor of Arts (B.A.), English Literature
SKILLS
ABOUT ROBIN PARKES
A hands-on marketing expert trusted for his experience with strategy, e-commerce and advertising. Confident leading teams to deliver exceptional performance. Excited by the future of marketing technology and keen observer of the digital landscape. CIM Member. Digital Marketing - Meta Ads, TikTok Ads, Google Ads (setup, optimization, experimentation) Ecommerce - CRO, UX, Amazon & eBay management, Shopify, SEO AI discoverability - content creation and technical audit Data led insight - GA4, Quickbase, Data Studio, Excel, GDPR compliance Email Marketing - Full customer lifecycle campaigns Offline Media - Direct mail, press, TV planning and analysis Leadership - Team recruitment, development, and management Communication - Effective listening, influencing, and presenting Social Media - Content marketing, influencer outreach, online reputation management (Trustpilot, Feefo) Brand custodian Customer champion
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