Robin Mrowka
Director Television, Revenue Optimization @Cbc Television
Signup · Get unlimited contacts
WORK HISTORY
Director Television, Revenue Optimization @Cbc Television
Lead strategic revenue optimization for English and French linear television, maintaining key performance ratios despite market challenges. Align revenue strategies with sales, marketing, and programming teams to develop integrated sales packages that drive financial success in a declining market. Leverage advanced analytics to optimize inventory, monitor audience performance, and make data-driven pricing adjustments across multiple networks, stations, and specialty channels. Spearhead revenue generation initiatives for high-profile events, including the Olympic Games. Negotiate large-scale multi-platform deals, with 45%-55% being driven from major corporate partnerships. Lead and mentor a high-performing 20-member team, fostering collaboration and innovation to maximize revenue potential and operational excellence.
EDUCATION
Mohawk College
Business Admin
SKILLS
ABOUT ROBIN MROWKA
Strategic and results-driven Revenue Leader with extensive experience in linear television revenue optimization, sales strategy, and data-driven decision-making. Reputation as a forward thinker who excels in strategy and revenue generation, developing and executing high-impact pricing, inventory management, and audience-based sales strategies to maximize revenue in competitive media markets. Proven ability to lead cross-functional teams, drive innovation, and leverage advanced analytics to optimize multi-platform revenue streams. Strong collaborative relationship builder with a true passion for mentoring and development. A visionary in yield management, audience insights, and market trend analysis to drive sustained growth and operational excellence.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.