Robin Morganstein
Executive Director,member Marketing Strategy @Aetna, A Cvs Health Company
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WORK HISTORY
Executive Director,member Marketing Strategy @Aetna, A Cvs Health Company
EDUCATION
Penn State University
Master of Business Administration (M.B.A.), Marketing
Hofstra University
Bachelor's Degree, Marketing, Communications
SKILLS
ABOUT ROBIN MORGANSTEIN
I am a skilled member communications and marketing professional who has a passion for leading strategy development and execution of the most engaging and personalized member and marketing experiences possible. My philosophy is to lead with both a customer first mentality and partner with cross functional teams to deliver solutions that build strong customer loyalty leading to a positive bottom line impact.Areas of proven success- Engagement of new, innovative, large-scale strategies based on real time data and predictive analytics to adapt to changing market conditions and deliver on personalized member engagement- Cross functional team leadership that defines and prioritizes high quality member experiences and marketing campaigns- Strategy development and execution based on strategic partnerships and test and learn strategies, turning insights into action- Team leader that provides coaching and mentorship to my direct reports as well as other team members in support of company culture and individual development
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