Robin Miller

About Robin Miller

I’m a B2B marketing leader with 20+ years building and executing demand generation programs that increase awareness, accelerate pipeline, and support revenue growth. My background spans both agency and corporate environments—giving me a unique ability to think strategically, execute efficiently, and collaborate across internal teams, executives, and external partners.Most of my career has been spent in Client Services roles within a full-service B2B agency, leading programs from strategy through delivery. I’ve also managed campaigns from inside corporate marketing departments, giving me firsthand experience with operational realities, funnel ownership, stakeholder alignment, and internal enablement.Core areas of expertise:• Demand generation and campaign orchestration across digital, social, email, events, content, and paid media• Content strategy, development, and distribution to increase engagement and move prospects through the funnel• Media planning and buying to maximize reach, efficiency, and ROI• Events, trade shows, webinars, and logistics to support pipeline and brand visibility• Cross-team collaboration with sales, product, SMEs, and executives to ensure messaging and targeting align with revenue goalsImpact highlights:• Led multi-channel demand programs that generated measurable lifts in MQLs, SQLs, and influenced pipeline• Directed content and media strategies that increased engagement and improved lead quality• Built client and internal stakeholder alignment to improve campaign performance and shorten approval cycles• Supported sales enablement by transforming product knowledge and customer insight into marketing that resonatesWhat consistently differentiates me is my relationship-first approach. Whether working with executives, sales teams, or agency partners, I build trust, simplify complexity, and help teams move in the same direction. That ability—combined with strategic thinking and operational follow-through—helps marketing plans not just launch, but deliver.At my core, I’m a strategic B2B marketer and relationship builder who believes that, like any good garden, strong marketing grows from patience, care, and connection.

Experience

1. Product Marketing, Senior Advisor, Zebra Robotics Automation

   Zebra Technologies

   Apr 2024 — Present · San Jose, CA, US

   Crafting and executing product launch strategy, creating compelling customer-focused messaging, developing sales enablement tools, and bridging communication between Product, Sales, Engineering and Marketing to drive market awareness and adoption, focusing on translating technical features into business value for our customers. Go-to-Market Strategy – Develop & execute launch plans for new products, features, and solutions.Messaging & Positioning – Translate complex technical features into clear, persuasive customer benefits and value propositions.Sales Enablement – Create sales collateral and presentations to equip sales teams. Content Creation – Develop compelling stories, use cases, and marketing assets for various channels.Cross-Functional Collaboration – Act as a liaison between Product Management, Sales, Marketing, and Engineering teams.Campaign Execution – Support demand generation, digital campaigns and industry events.

Education

• University of Dayton

  Bachelors, Marketing

Skills

• SEO
• Program Management
• Project Management
• Customer Service
• Crm
• Event Planning
• Leadership
• Management
• Strategy
• Marketing
• B2b Marketing
• Marketing Management
• Email Marketing
• Account Management
• Sales
• Marketing Communications
• Event Management
• Marketing Strategy
• Social Media Marketing