Robin McArthur
Senior Manager - Paid Social @Supreme Optimization
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WORK HISTORY
Senior Manager - Paid Social @Supreme Optimization
I lead paid social strategy for high-value, complex life science accounts - owning direction across LinkedIn, Meta, TikTok, Reddit, and niche scientific and social platforms. I provide senior-level oversight on audience strategy, creative alignment, testing roadmaps, and performance optimisation, while guiding long-term growth through rigorous experimentation and clear strategic decision-making.I also manage and mentor a pod of strategists, focusing on analytical depth, scientific positioning, and strong client communication. I’m responsible for pod operations and cross-functional collaboration, ensuring scalable processes, smooth delivery, and consistently high standards across teams.
EDUCATION
University of Dundee
BSc (Hons) Biology, Biology, General
University of Reading
Doctor of Philosophy - PhD, Biology/Biological Sciences, General
ABOUT ROBIN MCARTHUR
Social media marketing manager, biological researcher, and an expert in pollinator ecology and conservation. I have 5+ years experience as a social media marketing and account manager (focussed on LinkedIn and Meta Ads) for various clients, and 6+ years prior experience of research in the fields of ecology and pollinator conservation. I’m passionate about scientific marketing, outreach and education. I enjoy new challenges and have a broad skill set including:MARKETING; LinkedIn Ads | Meta Ads | Facebook Ads | Team Leadership | Project Management | Account Management | Campaign Strategy | Copywriting | AI Skills COMMUNICATIONS; Public Speaking | Science Communication | Outreach | Teaching | MentoringBIOLOGY; Pollinator Conservation | Bee Ecology | Bumblebees | Taxonomy | Biodiversity Net Gain (BNG)| Pesticides
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