Robin MacDonald

About Robin MacDonald

Robin MacDonald is an event and meeting planner whose work has included events ranging from the Democratic National Convention, NCAA Final Four, The Masters, Shareholder\'s Meetings, the Tony Awards, Affiliate Conferences, Daytona 500 and the 1994,1996 and 1998 Olympics on behalf of CBS, where she was Director, Special Events. She also has team experience working for the New York Rangers, New York Knicks and Seattle Sonics. After moving from New York City to Charlotte, NC, Robin joined SportsMark Management Group to supervise the Bank of America and U.S. Trust Fantasy Camp program, which includes NASCAR, NFL and MLB experiences, as well as U.S. Olympic events. In her most recent positions, she has worked for the Host Committee for the 2012 Democratic National Convention and the Presidential Inaugural Committee before landing a position at Wells Fargo. Specialties: Strategic Event Planning • Meeting & Conference Management • Sponsorship Relations • Vendor Sourcing • Multimillion-Dollar Budgeting & Forecasting • Site Selection & Contract Negotiations •Facility Rentals • Food & Beverage • Ticket Operations • Client Survey Tracking • Talent Management •Postwrap Research and Follow Up • Domestic and International Expertise

Experience

1. Vice President, Lead Events Management Specialist

   Wells Fargo

   Mar 2014 — Present · Charlotte, NC, US

   Drive and define overall event strategy, developing procedures and increasing efficiencies while reducing program spend and risk.*Production and execution of the 20••••23 Wells Fargo Championship including staffing, hospitality, tickets, client entertainment, military and community events and Pro-Am tournaments.*Primary liaison between business units within the bank, marketing partners, external clients and outside vendors.

Education

• New York University

  Certificate, Sports & Special Event Marketing

  1990 — 1990

• East Carolina University

  Bachelor of Science degree, Merchandising

  1984 — 1989

Skills

• Event Management
• Event Planning
• Sports Marketing
• Fundraising
• Sports
• Strategic Planning
• Meeting Planning
• Sports Management
• Community Development
• Corporate Events
• Nonprofits
• Ticketing
• Marketing
• Budget Monitoring
• Community Outreach
• Budget Forecasts
• Project Management Tools
• Trade Shows
• Facilities Management
• Event Marketing Strategy
• Public Relations
• Management
• Sponsorship