Robin Lauffer
Director of Strategy & Research @Little Big Brands
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WORK HISTORY
Director of Strategy & Research @Little Big Brands
NY, US
Brought in to supercharge the strategy offering at this independent, award winning brand development and design agency. Culturally savvy, consumer driven & creatively inspired, Little Big Brands (LBB) blends method and magic to bring new brands and innovations to the world and re-invent existing ones. Core capabilities include brand development & strategy, positioning & purpose, research, packaging, identity, structure, innovations, naming & design.Little Big - not branding as usual.
EDUCATION
Syracuse University
Communications
ABOUT ROBIN LAUFFER
I’m an experienced brand strategist and firm believer in the power of creativity. For over 25 years, I’ve been helping businesses and brands reimagine what’s possible. Whether revolutionizing the beer market by behaving like a fashion brand, heating up the European market with the introduction of a certain little blue pill or inspiring the world’s largest healthcare company to use their big for good to change the trajectory of health for humanity, I’m a self-professed addict to meaty, complex business challenges.Working across 4 continents and 15 countries, I’m a keen cultural voyeur with a sharp sensibility for tracking global headwinds and tailwinds and anticipating shifts within the consumer and business landscape. My knack for identifying the sacred space where business capabilities meet what-the-world-needs has helped global leaders plant their flag and build a legacy that catalyzes action and instills loyalty for decades to come.I’ve worked across the gamut of industries, including health, wellness & pharmaceuticals, luxury goods, premium beer/spirits, hospitality, mobility, beauty & retail. Clients have included large legacy organizations, scrappy start-ups and everything in between. A true ambidextrous thinker, passionate about big, bold ideas.
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