Robin Robinette Kelly
30+ Years of High-Ed Website and Digital Marketing Excellence | Expert in Website Design, Content Management, SEO, CMS, SM, Training & Leadership | Dedicated to Driving Organizational Success
- Role
- Digital Content Manager Webmaster at Dillard University
- Location
- Tyler, TX, US
- LinkedIn followers
- 500 followers
About Robin Robinette Kelly
Robin is a dynamic web developer and industry leader with over 30 years of experience in website design, marketing, and content management. Her entrepreneurial spirit, tenacity, and expertise in digital strategy make her a valuable asset. Robin excels in delivering exceptional digital solutions, building lucrative relationships, and driving organizational success in higher education.Her senior-level expertise includes website design, content management systems (CMS), social media management, SEO/SEM, project management, email marketing, and digital graphic design. Robin has a proven track record in leading high-performing teams and excels in user management, customer support, project coordination, training, and public speaking. Her dedication and expertise were recognized when she was named “Outstanding Customer of the Year” by OmniUpdate (now Modern Campus).In addition to her professional accomplishments, Robin has made noteworthy contributions as the VP and PR Manager for Tyler Civic Ballet, a member of the Board of Directors for the Order of Christian Workers, and an advisor for the UT Tyler LGBTQ+ student organization. Her commitment to volunteering was acknowledged with the Gold Presidential Volunteer Service Award.
Experience
Digital Content Manager Webmaster
Aug 2023 — Present · New Orleans, LA, US
Specializing in full-site web design, Wordpress management and development, digital marketing, digital graphic design, SEO, training and project management.Completed an extensive university-wide website overhaul using WordPress, strategically migrating colleges, schools and departments into a unified website. Developed robust SEO integration for long-term sustainability, enhancing file naming, site optimization, directory structure, and updated content.Worked with campus leaders providing comprehensive support and training for efficient operations and high-quality content management.Developed and executed academic program pages for Dillard University, optimizing SEO to maximize Google performance, increase click-through rates, and attract prospective students.
Education
Tyler Junior College
English Language and Literature, General
Kilgore College
General Studies
Continuing Education Credit
Time Management and Organization Skills Certification
2015
OmniUpdate
Certification: CMS Training (Intermediate, Advanced)
2014 — 2018
Photoshop Workshop
Photoshop CompuMaster Workshop Certificate, Photoshop
2016
Continuing Education Credit
Texas Accessibility DIR Training, Strategic Planning and Policy Issues Certification
2010
Skills
- Collaboration
- Management
- Team Building
- Web Content Management
- Microsoft Word
- Adobe Photoshop
- Facebook Marketing
- Cms
- Php
- Adobe Creative Suite
- Web Design
- Customer Service
- Wordpress
- Retail Management
- Writing for the Web
- Pinterest Marketing
- Social Networking
- Multimedia
- Information Architecture
- Web Development
- SEO
- Web Architecture
- Email Marketing
- Fashion Blogging
- Blogging
- Web Project Management
- Javascript
- Html 5
- Website Development
- Editing
- Accessibility
- Content Management
- Public Relations
- Project Management
- Social Media Marketing
- Powerpoint
- Search Engine Optimization (SEO)
- Usability Testing
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