Robin Phillips
Senior Director Emerging Markets Development @the LEGO Group
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WORK HISTORY
Senior Director Emerging Markets Development @the LEGO Group
London, GB
EDUCATION
Birmingham City University
BA
ABOUT ROBIN PHILLIPS
I am a senior international commercial executive with 20+ years of experience driving multi-billion-dollar growth across 50+ international markets in consumer electronics, toys, and entertainment. Recognised for scaling businesses in complex environments, I deliver measurable impact by blending strategic market expansion, high-performance retail partnerships, and operational excellence.At The LEGO Group, I spearheaded emerging markets expansion—building new go-to-market models, raising brand awareness by 19%, and achieving 20% CAGR growth forecasts in Indonesia. Previously at Sony Interactive Entertainment, I managed $bn revenues, led international teams of 150+, and drove 40% hardware growth (fastest in Europe), while pioneering digital-at-retail models generating $87m in incremental revenue.I thrive at the intersection of global vision and local execution: structuring distributor networks, securing retail growth, and navigating regulatory challenges to unlock new opportunities. My leadership style fosters collaboration across diverse cultures and functions, delivering sustainable revenue, market share, and brand growth.Now exploring senior leadership opportunities where I can apply my expertise in commercial strategy and execution, retail partnerships, digital commerce innovation while strengthening partner ecosystems, and building capable, accountable teams.
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