Robin Coventry

About Robin Coventry

My life is filled with amazing experiences and interesting people.(Those adjectives can easily be switched) I have been fortunate to have remade myself several times, stepping into new opportunities that broadened my knowledge base. I am a polymathic woman who is not afraid of change. In fact, I have been called a change agent. I have worked for two manufacturers; a tourism CVB; as a contractor using my web, writing, and research skills; government audiovisual contracts; newspapers; a small publisher; a college and university, and as a self-employed writer and photographer. I have been a Commercial manager, and sales & marketing executive successful at developing and leading a small U.S. division of an international company. Competencies • Business Analysis • Management • Business Development • Sales • Marketing – Plans, Email, Inbound, digital, social and content • CRM Software - Salesforce • Google Analytics • Research • Project management • Change-agent • Problem-solver • Web Design, Content Management, SEO • Creativity & Innovation • Budgeting • Client Relations • Corporate & digital enews • Employee development trainer - teacher • Interpersonal communication • Public Speaking at meetings, conventions and conferences • Social media marketing • Oversight of graphics staff, created brochures, and social media graphics • Major & small event planning • Brand Development • Public and media relations • Fundraising • Writing – blogs, newsletters, enews, newspaper & magazine articles, fact sheets, press releases • Corporate Photographer Technologies • Salesforce • Adobe Creative Suites Photoshop, Illustrator, Indesign • Office – Word, Excel, PowerPoint, Access, Outlook • Joomla • Magento • Biglist • WordPress • Constant Contact • Icontact • QuickBooks • Mail Chimp • Survey Monkey • Camtasia

Experience

1. Communications & Marketing Manager

   Energize Delaware

   Sep 2021 — Present · US

   Building awareness of solar, EV, and weatherization grant and loan programs. Brand awareness and strategy. Designing, managing, and evaluating marketing campaigns with and without an ad agency. Directing social media engagement strategy. Creating social media assets. Facebook, Google advertising. Managing budgets and deliverables for marketing campaigns. Media relations, writing press releases, and communications. Organizing interviews, awards, and recognition for the executive…

Education

• Wilmington University

  Masters, MBA Marketing Management & 2nd MBA in Healthcare Administration

  2007 — 2008

• Wilmington University

  BS, Behavioral Science- Cum Laude

  2004 — 2007