Robin Charest
VP Ventes & Partenariats, Associé @Centralio
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WORK HISTORY
VP Ventes & Partenariats, Associé @Centralio
Magog, QC, CA
Centralio is an innovative digital platform designed to empower sales teams in creating interactive, personalized, and polished proposals. Our solution is built for companies offering products with multiple options and accessories, or customizable services. By doing so, Centralio enhances the customer experience, improves cross-departmental efficiency, and drives revenue growth — ultimately accelerating profitability. • Define and steer the overall positioning, segmentation, differentiation, and go-to-market strategies to strengthen market leadership• Lead the design and execution of commercialization strategies that accelerate revenue growth and market penetration• Drive global sales expansion by opening new markets and optimizing international distribution networks• Develop and implement strategic pricing models across diverse product lines and multi-channel sales environments• Build and negotiate high-value partnerships with key stakeholders to expand business opportunities and market reach• Oversee Centralio’s presence on major international marketplaces, enhancing global visibility and sales potential• Maximize commercial impact by orchestrating activations, programs, promotions, and strategic alliances• Architect and execute social media marketing strategies that elevate brand awareness and engagement• Secure major clients with extensive distribution networks, driving long-term revenue growth and strategic partnerships
EDUCATION
Lake Forest College
Bachelor, Business, International Relations
UQAM | Université du Québec à Montréal
EMBA, Executive MBA
ACF Management
Exceller comme Directeur Général
SKILLS
ABOUT ROBIN CHAREST
With 20+ years in sales, marketing, and business development, I’m passionate about building strategies that drive growth, innovation, and customer success. My experience spans multiple industries from electric vehicles, IT, entertainment, food, recreational products, and high-performance lubrication products. Currently, I’m Vice President of Sales & Business Development at Sinto, where I lead the commercial strategy for four divisions: Lubrilab, Otoprotec, Prolab, and Sinto. I manage a diverse team of sales leaders in addition to working closely with marketers, and product managers to deliver high-performance solutions across Canada, the U.S, and global markets. I specialize in business strategy, international expansion, key account management, and team leadership, with a proven track record of cultivating partnerships and driving sustainable growth. Always open to connecting with professionals who share a passion for innovation and market transformation.
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