Robin Barsantee

About Robin Barsantee

I’m a visionary COO/VP of Sales and Marketing with a proven track record of scaling mid-market and PE-backed companies, driving 350% revenue growth, and transforming operations for long-term profitability. My experience spans retail, CPG, omnichannel commerce, and high-growth B2B sectors, bringing a practical, operator’s mindset to scaling, P&L, and market expansion.I’ve recently expanded my work to include Fractional COO and Revenue Leadership services for founder-led, PE-backed, and venture-stage brands looking for senior-level strategic horsepower, without the full-time overhead.Whether it’s stabilizing ops, scaling revenue, building out GTM strategy, or preparing for exit, I partner with teams to unlock results and create enterprise value quickly and sustainably. Areas of Expertise• Revenue Growth & Market Expansion – 350%+ growth through omnichannel sales (Retail, DTC, Wholesale, B2B)• Operational Excellence & Supply Chain – Optimized cost structures and EBITDA performance• P&L & Financial Leadership – Full ownership of $10M+ budgets and strategic reinvestment planning• Board & Investor Relations – Led capital raises, strategic exits, and turnaround roadmaps• High-Performance Teams – Recruited and built executive teams aligned around culture, KPIs, and execution• Fractional Executive Support – Available for short-term or project-based engagements (Fractional COO, CRO, GTM, Ops) Bonus Fact: I\'m a dog dad to Indie, my French Bulldog and road trip co-pilot. She reminds me to stay present and never skip the walk. If you\'re a founder, PE-backed brand, or scaling team in need of operational clarity and GTM acceleration, let\'s connect.

Experience

1. Sr Commercial Architect

   Front Runner Dometic Vehicle Outfitters

   Mar 2026 — Present · Thousand Oaks, CA, US

   Own U.S. commercial strategy across B2B, DTC, and emerging channels; partner with GM on revenue targets, channel mix, and priorities- Translate top-line revenue into actionable commercial plans and bottom-up forecasts (product, channel, region, account)- Co-lead GTM process with Marketing; ensure launch readiness, Retail Intro Dates (RID), and cross-functional alignment (Marketing, Supply Chain, Finance, Product)- Build and deliver consolidated demand plans and NPI forecast assumptions to Supply Chain; track forecast accuracy and scenario adjustments- Lead B2B channel end-to-end: strategy, account segmentation, pricing, program development, account plans, sales execution, and direct oversight of B2B sales team- Drive quarterly business reviews and coaching for B2B reps to hit revenue and inventory-aligned goals- Provide commercial direction and pricing guidance to DTC; ensure DTC launches and promos align with GTM and RID timelines- Define trade marketing and dealer activation priorities; provide Marketing with POP/launch materials and channel program direction- Monitor channel performance, competitor activity, and activation results to identify risks and growth levers- Maintain commercial dashboards, KPIs, forecasts, and reporting; escalate risks and provide transparency to GM and functional leads- Ensure all commercial decisions preserve brand integrity, margin/profitability, and channel harmony.

Education

• Bowling Green State University

  B.S, Sport Management

  1983 — 1988

• Saline High School

  College Prep, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1979 — 1983

Skills

• Product Development
• Sports
• Leadership
• Athletics
• Marketing Communications
• Sales
• Program Management
• Selling
• Footwear
• Public Speaking
• Brand Development
• Strategy
• Budgeting
• Retail
• Budgets
• Sponsorship
• Online Marketing
• Business Development
• Advertising
• Marketing
• Account Management
• Negotiation
• Email Marketing
• Team Management
• Event Management
• Public Relations
• Inventory Management
• Coaching
• Sales Management
• Direct Sales
• New Business Development
• Sales Operations
• Product Marketing
• Customer Service
• Merchandising
• Social Networking
• Social Media
• Sports Marketing
• Trade Shows
• Sports Management