Rob Heider

About Rob Heider

As an experienced Brand + Innovation leader, I have built purposeful, humanly connected brands that disrupted saturated categories and accelerated business growth. It has been a privilege to build iconic and emerging brands through both top-tier agency roles and in-house executive marketing positions.Along the way, I have managed and elevated internal teams, including world-class agency partnerships, positioned brands for the long-term, developed performance measured go-to-market strategies with award-winning creative executions, and invented consumer-centric new product innovation that transformed categories, increased market share, and skyrocketed brand equity. CAREER HIGHLIGHTSGO TO MARKET EXECUTIONS Wendy\'s \"Get Real\" • California Almonds \"Almonds Are In\" • Frontier Airlines \"A Whole Different Animal\" • Schick \"Free Your Skin\" • Rudi\'s Bakery \"Baked On The Bright Side\" • Kelty Outdoors \"Built For Play\" • Della Rice \"Create a Stir\" • Stonefire flatbread \"Hello Naan\" • Hudsonville Ice Cream \"Go To Town\"NEW PRODUCT LAUNCHES Smirnoff Ice • Starbucks Refreshers • Frito-Lay Late Night Doritos, Domino\'s Core Menu • Annie\'s Snacks and Meals • Jack in the Box Buttery Jack • Yoga Organics Light Brown Rice • Hope Foods Cashew & Almond Dips • Stonefire Naan Dippers • Rubbermaid Pro-Chef • Cascadian Farm Cereal • Little Debbie + Hudsonville Ice Cream Pints and Novelty BarsHISTORIC CLIENTS• Kraft Heinz • Frontier Airlines • California Almonds • Starbucks • Annie’s Organic • Sabra • Rudi’s Bakery • Frito-Lay • Schick • Avon • Kashi • Pfizer • Google •Tervis • Aspen/Snowmass • Wendy’s • Diageo • General Mills • Hershey Company• Einstein Bagels • International Delight • Walmart • Horizon Dairy • Domino’s Pizza • Olive Garden • ConAgra Foods • PepsiCO • Kelloggs •McDonald’s • Old El Paso • Ad Council • AT & T • Yogi Tea • Cascadian Farm • Gultino • Rubbermaid

Experience

1. CMO i Strategy and Innovation

   Dwh

   Feb 2024 — Present · Grand Rapids, MI, US

Education

• Purdue University

  Bachelor of Arts (BA), Advertising

Skills

• Creative Direction
• Brand Development
• Concept Development
• Video Production
• Idea Generation
• Screenwriting
• Product Innovation
• Product Development
• Advertising
• Innovation Consulting
• Start-Ups
• Positioning
• Brand Architecture
• Marketing
• Strategy
• Customer Insight
• Digital Marketing
• Interactive Advertising
• Digital Strategy
• Creative Strategy
• Interactive Marketing
• Corporate Branding
• Email Marketing
• Branding & Identity
• Art Direction
• Web Content Creation
• Marketing Strategy
• Social Media Marketing