Rob Hand
Field Official @Canadian Football League
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WORK HISTORY
Field Official @Canadian Football League
2021 Grey Cup Official- Command Centre Replay/ Video Official- Conflict resolution and the ability to disagree agreeably- Thorough knowledge of subject matter- Ability to communicate quickly and efficiently- True understand of \"you must always be learning\"
EDUCATION
Lazaridis School of Business & Economics at Wilfrid Laurier University
Master of Business Administration - MBA, Marketing & Strategic Management
Ryerson University
Certificate, Accounting and Business/Management
George Brown Polytechnic
Diploma, Building Renovations
University of Waterloo
B.A., Economics
Mohawk College
Certificate, Building/Home/Construction Inspection/Inspector
ABOUT ROB HAND
I build high-performing growth systems where Sales, Marketing, and Operations work as one. With an MBA and Chartered Marketer designation, I turn strategy into execution that moves revenue, improves efficiency, and elevates the customer experience.I focus on spotting growth opportunities, aligning teams, and building scalable processes, whether that’s driving sales performance, optimizing marketing investment, or strengthening operational execution across multi unit retail.Core Pillars of Impact• Revenue & Sales Performance Data-led decisions, full funnel optimization, and initiatives tied directly to P&L impact, like increasing lead generation 25% YoY and improving conversion pathways.• Marketing Strategy & Brand Execution Performance-driven marketing that balances ROI with long-term brand value. Every dollar in a multimillion dollar budget is accountable and measurable.• Operational Alignment & Enablement Strategies that work in the field. I streamline processes, remove friction, and ensure Sales, Marketing, and Operations execute as a unified growth engine.• Digital Transformation & MarTech Leadership CRM/CDP integration, automation, and smarter workflows, improving personalization accuracy by 40% and accelerating execution.• Leadership & Culture Empowerment, clarity, and accountability. I lead cross-functional teams to innovate, collaborate, and deliver results with discipline.The Toolkit:Omnichannel Strategy • GTM Execution • Dealer/Channel Growth • Financial Stewardship • Data Analytics (GA4/HubSpot/CRM) • Team Mentorship
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