Rob Griffiths
Senior Project Manager @Conversion
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WORK HISTORY
Senior Project Manager @Conversion
Conversion is the world’s largest experimentation agency, creating strategic programmes for clients to test assumptions and manage change. Here I managed projects for Tesco, The Times, Perlego, Alshaya Group and more- Managed four projects concurrently. With the CRO Consultant, crafted the client’s A/B testing strategy to answer business questions and hit ambitious quarterly goals and renewal targets- Served as Scrum Master for a multi-disciplinary Development Team, located across Europe and Asia. Coached the team in Agile practices to ensure we acted as a cohesive, transparent and adaptable unit- Facilitated sprints which delivered 10-15 releasable experiments each month. Prioritised features by desirability, complexity and value and negotiated dependencies and change requests, generating high NPS scores- Applied teachings from the field of Change Management to ensure the project deliverables were in keeping with wider business strategies and would be sustained by the client’s BAU processes once delivered- Built trust among client stakeholders with a thorough and flexible approach and by fostering a culture of transparency and reflection across the projects.
EDUCATION
Durham University
Master of Arts (M.A.), Government
Durham University
Bachelor of Arts (B.A.), History and Politics
ABOUT ROB GRIFFITHS
Senior Project Manager with 10+ years’ experience delivering impactful outcomes and products. Highlights include steering a £2.6m digital transformation for a major tourism body and helping build the delivery mechanisms for the government’s landmark startup finance programme. At fast-paced start-ups and digital agencies I have led teams in solving complex problems.
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