Rob Gilham
Global Marketing Technology Implementation Lead @EY
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WORK HISTORY
Global Marketing Technology Implementation Lead @EY
Responsible for managing the global team that manage the Marketing Technology stack used by the EY Brand, Marketing & Communications organisation of people serving a business of globally. The core of EY’s Martech stack is Adobe, incorporating Adobe Experience Manager, Marketo, Adobe Analytics, ADP and Target, supplemented by around 20 non Adobe applications. My team product manage the platforms that underpin the global website, the Intranet, marketing automation, the global DAM, the CSM platform, social media, analytics, translation and search. We are all trained and certified agile practitioners. • Manages a global team based across North & South America, Asia and Europe • Ensures that the Marketing Technology stack is always able to deliver against the evolving needs of the business • Business ownership of product management, development & configuration via SAFe Agile • Management of all aspects of the marketing technology product lifecycle from requirements gathering and vendor review through PoC to BAU and decommissioning • Owns all operating models, processes documentation and governance • Global and regional compliance of marketing technology and associated processes • Liaison with multiple stakeholders and teams across the business including GTM, Global Digital Marketing, Procurement, Internal Technology and field marketing teams
EDUCATION
University of West London
MA Marketing, Marketing
London Metropolitan University
BA (Hons) Tourism Management, International business
SKILLS
ABOUT ROB GILHAM
Senior leader with extensive experience in digital transformation, marketing technology…
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