Robeska Costello

About Robeska Costello

I’m a marketing leader who brings clarity to complexity and momentum to strategy—specializing in go-to-market strategy, marketing operations, and revenue pipeline growth.I build marketing infrastructure that connects strategy to measurable outcomes. Across platforms like HubSpot, Salesforce, and Eloqua, I design systems that strengthen lead flow, improve attribution, align marketing and sales, and turn campaigns into predictable pipeline.With roots in B2B healthcare and regulated markets, and experience supporting global brands, I help mission-driven companies translate insight into execution—crafting messaging that resonates, campaigns that convert, and GTM strategies that scale.At MatchRX, I lead marketing for a pharmacy-to-pharmacy marketplace helping independent pharmacies thrive in a rapidly shifting healthcare landscape. The role blends brand leadership, demand generation, and marketing operations to drive sustainable growth in a complex industry.My leadership style is collaborative, candid, and intentional. I believe the strongest results come from aligned teams, clear systems, and shared accountability across marketing and sales. Whether shaping brand positioning, optimizing the customer journey, or building the operational backbone behind campaigns, I focus on elevating both the message and the people behind it.Core strengths: Go-to-Market Strategy & Market Positioning Marketing Operations & Automation Infrastructure Demand Generation & Revenue Pipeline Growth Lifecycle Marketing, Attribution & Reporting Cross-Functional Leadership (Marketing, Sales, Product)I’m always open to connecting with marketers, founders, and operators building thoughtful B2B growth systems, particularly in healthcare and mission-driven industries.Open to conversations around Marketing Operations, RevOps, and GTM leadership roles, especially within remote or distributed teams.

Experience

1. Director of Marketing

   Matchrx

   Oct 2024 — Present · Royal Oak, MI, US

   Lead marketing team as a part of the MatchRx executive team. Determine overall brand strategy and messaging, work with leadership team to develop new product/vertical go to market strategies, connect the dots across digital and physical touchpoint to deliver a seamless user experience, and lead team to execute on day-to-day tactics to drive growth.Responsible for Brand, Creative, Comms, Performance Marketing, Planning, Events, PR/Trades, Social, Marketing Strategy.

Education

• Plainfield North High School

  High School

• Aurora University

  Business Administration & Marketing

Skills

• Market Research
• Microsoft Word
• Email Marketing
• Online Advertising
• Event Planning
• Creative Marketer
• Event Management
• Customer Service
• Bilingual-Spanish
• Morale
• Blogging
• Marketing
• Research
• Account Management
• Advertising
• Digital Marketing
• Sharepoint
• SEO
• Online Marketing
• Marketing Research
• Salesforce.com
• Networking
• Html
• Integrated Marketing
• Public Relations
• Marketing Strategy
• Sitecore
• Social Media
• Direct Marketing
• Social Networking
• Learning Quickly
• Microsoft Office
• Sales
• Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Google Analytics
• Photoshop
• Time Management