Robert Walker
Advisor @Advertising Research Foundation Arf
New York, NY, US
EMAILS
MOBILE NUMBERS
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WORK HISTORY
Jan 2002 — Present
Advisor @Advertising Research Foundation Arf
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New York, NY, US
Assisted in strategic initiatives including the landmark Foundations of Quality initiative on panel data quality.• Implemented quality enhancement programs and edited the ARF\'s first marketing glossary.• Edited white paper on virtual identifiers and published the ARF\'s marketing research guidebook.
EDUCATION
N/A
University of Connecticut
BA, Experimental Psychology
N/A
UNH Peter T. Paul College of Business and Economics
MBA, Marketing Research, Finance
SKILLS
Marketing ResearchSurvey ResearchSurvey MethodologyMarketing StrategyBusiness StrategyStatistical Data AnalysisSpssQualtricsTableauWincrossCompetitive AnalysisSegmentationQuantitative ResearchAdvertising ResearchQuestionnaire DesignAnalyticsPrimary ResearchFocus GroupsMarket ResearchConsumer BehaviourStrategySurvey DesignBusiness InsightsCompetitive IntelligenceCustomer InsightBrand EquityEthnographyFmcgOnline ResearchEntrepreneurshipMarket AnalysisManagementQualitative ResearchConsumer BehaviorPositioningStrategic PlanningMarketingConsumer ProductsAnalytical SkillsData Collection
ABOUT ROBERT WALKER
I genuinely enjoy uncovering insights that change the way teams and companies think and…
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