Robert Willingham
- Role
- Senior Manager Strategic Marketing at LexisNexis Legal
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Robert Willingham
Award Winning marketing leader with over 15 years of experience in generating revenue…
Experience
Senior Manager Strategic Marketing
Oct 2021 — Present
Responsible for the marketing strategy, implementation, and operations for the mid-sized law firm business segment. Measured by driving revenue and customer success. • Generate mid-market sales pipeline to support business financial targets. Prepare results and ROI for senior leadership on a quarterly basis. • Align with mid-market sales leaders and stakeholders on marketing-related campaigns and initiatives. • Responsible for the nationwide event strategy and ROI. Support reps with marketing collateral and tools for in-person trade shows, sponsorships, networking environments, and virtual experiences. • Utilize ABM tools (Sendoso, Terminus, Salesloft, etc.) with personalization to engage target accounts, accelerate pipeline, and improve win rates. • Leverage and optimize the gifting channel to create both new business and retention opportunities.
Skills
- Leadership Development
- Nonprofit Organizations
- Marketing
- Community Outreach
- Communication
- Leadership
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