Robert Wells

Head of Commercial Operations @Leads.Io

Market Harborough, GB

As Head of Commercial Operations, I manage a team of 19 people, with 5 direct reports. I am responsible for the day-to-day running of lead generation efforts in order to meet Leads.io’s client network requirements. This involves daily liaison with paid marketers, as well as managing the overall approach, along with the Marketing Director. I manage a team of Commercial Ops. Managers across the UK, Sweden, and Denmark to in order to deliver revenue and profit targets on a weekly/monthly/annual basis. I am also in charge of the lead qualification process, historically solely through telephone qualification. In my time in the role I have introduced innovations which now allow the company to qualify consumers through online methods, including an Enquirer Dashboard, as well as initiatives such as triaged chatbots. This has significantly increased scalability and profitability.On a strategic level, as part of the senior leadership team, I am driving forward a number of initiatives which are designed to make the business more scalable as it has aggressive growth plans in the next 5 years. These include robust and intuitive Business Intellegence; including devising and rolling out a KPI Tree, which will allow all departments to make data driven, timely decisions. I am also working on introducing a consumer finance offering, on the basis that it will improve nearly every KPI by a marginal amount – with the cumulative effect being a 25% increase in gross margin.

University of Kent

BA, History

University of Leicester

M.Sc., Marketing