Robert Deans

About Robert Deans

I am an energetic professional with experience in the technology, finance, and travel…

Experience

1. Associate Consultant Strategy & Transformation Specialization

   Mastercard

   Aug 2023 — Present · Boston, MA, US

   Guide clients through strategic decisions that solve business challenges across various areas, including product development, marketing, and innovation. • Delivered comprehensive benchmarks on global consumer, and small and medium business (SMB) loyalty programs for travel and hospitality clients. These benchmarks informed client communications, current state assessments, and sales efforts. A hospitality client benchmark resulted in a $43M annual revenue increase through improved communication with members, member engagement, and guest experiences. • Prevented a costly product launch for a major consumer bank by conducting an in-depth market scan of high-net-worth individuals, that revealed limited demand for a new luxury card offering. • Developed go-to-market strategies and identified new business opportunities for fintechs and financial institutions by leveraging Mastercard\'s proprietary data and demographic insights to analyze customer behavior and spend patterns. Developed a gamified deposits strategy for a financial client that maximized balances, debit usage and increased cross-selling.• Conducted a market benchmark of a leading Caribbean bank’s SMB credit card offerings to inform strategic enhancements. Developed a comprehensive profit and loss model that projected a new SMB credit card would achieve a positive $33.7 million Net Present Value (NPV) over five years, which led the client to launch the new product. • Leveraged Mastercard’s Spending Pulse platform’s near real time data to advise clients on consumer spend across industries and trends in the macroeconomic environment. This empowered businesses to make data-driven decisions across marketing, operations, and economic forecasting. • Led the data analysis and testing of a new service offering to better understand customer spending patterns. The success of this proof-of-concept led Mastercard to develop a new service offering that secured the firm a new Tier 1 bank as a customer.