Graeme Robertson
Driving innovation through data-driven experimentation, accelerating growth and efficiency
- Role
- Business Development, Data & Services at Mastercard
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Graeme Robertson
Strategic and consultative leader with a successful track record inside both venture-backed startups, and large public companies, solving problems for clients across a variety of disciplines, inclusive of Consumer Insights, In-Store & e-Commerce Marketing, CRM & Loyalty, Measurement & Attribution. Proven experience in various industries including Retail, QSR, e-Commerce, Telecom, Enterprise and Mid-Market. Currently focused on Mastercard Test & Learn, a multi-patented analytics platform, helping business leaders make decisions with more confidence by analyzing in-market business experiments.
Experience
Business Development, Data & Services
Dec 2023 — Present
Mastercard\'s Test & Learn software is used by Global companies to harness the power of data to make actionable decisions with confidence. By taking our test and learn approach, clients can make smarter decisions to drive growth and efficiency. For any initiative, Test & Learn answers 3 key questions: 1. What is the isolated impact of the program? Which elements worked best?3. Can we maximize profit by predicting where and why a program will be most effective?
Education
Robert Gordon University
Bachelor of Arts (BA), Business Management
Cornell University
Post Grad Certificate, Integrated Marketing
Skills
- Marketing Strategy
- Social Media
- Direct Sales
- Mobile Devices
- Product Marketing
- Social Networking
- Entrepreneurship
- Strategic Planning
- Marketing Communications
- Marketing
- Advertising
- Strategy
- Salesforce.com
- Event Management
- Retail
- B2b
- Customer Relations
- Selling
- Start-Ups
- Direct Marketing
- New Business Development
- Business Development
- Digital Marketing
- Product Development
- Public Speaking
- Product Management
- Sponsorship
- Mobile Marketing
- Sales
- Team Building
- Management
- Advertising Sales
- Social Media Marketing
- Strategic Partnerships
- Integrated Marketing
- Crm
- Digital Media
- Online Advertising
- Saas
- Lead Generation
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