Michael Roberts

WORK HISTORY

EDUCATION

ABOUT MICHAEL ROBERTS

I share marketing principles that will: Bring common sense into your email marketing so you don\'t have to rely on hacks Simplify your marketing funnel, cutting out the ambiguity Let the market drive your marketing strategy, not the tech stack Get the most out of the tech stack that you have Operationalize content distribution Build better relationships with your ICP I\'ve been on small teams my whole career, so I\'ve had to do it all at some point, but most of my focus is on email, automation, pipeline nurturing, and operations. I\'m particularly skilled at building email experiences that meet customer expectations. Let me review your email and give it a boost. https://boostmyemail.com/ At CloudApp, I\'ve rebuilt our entire email experience, often doubling conversion rates along the way. I\'ve also helped identify worthwhile content that has driven the open rates of our newsletter consistently above 45%(with hundreds of thousands in the segment!). I\'ve helped focus our content strategy on our best segment so we can niche down and build sustainable pipeline for the sales org. At FranklinCovey, I built our marketing and sales funnel, nurturing, lead scoring and digital experiences from the ground up. I started as an intern and left as the Lead of Digital Marketing. I facilitated alignment between the marketing and sales team, and maintaining a culture of a team of one rather than opposing cost centers. I pride myself on working with the sales team to create unity and smooth hand offs so that our clients have the best experience possible when engaging with our brand. I\'ve also spent a lot of energy over the past year working on social, expanding relationships, and building an audience on Linkedin. Perhaps most importantly, I love God, my family, sports, photography, fly-fishing, gardening, and banjos (music in general). I like to think I make a really good co-worker, and an even better friend.