Robert Ruvalcaba

About Robert Ruvalcaba

Dynamic multimedia sales executive with 25+ years of success driving revenue growth through strategic sales leadership, agency engagement, and client-direct solutions. Proven ability to build and manage key relationships with C-suite decision-makers, media buyers, and planners across major advertising agencies and brand teams. Extensive experience in digital media—including mobile, programmatic, video, and social—alongside a strong command of multicultural and U.S. Hispanic marketing strategies. Adept at new business development, client retention, and cross-functional collaboration to deliver integrated, performance-driven campaigns.

Experience

1. VP of Sales, West Region

   Adsmovil

   Mar 2022 — Present · Los Angeles, CA, US

   Lead strategic outreach to advertising agencies and direct brand clients across the West Coast and Southwest (CA, AZ, NV, WA, OR, CO, and TX), driving demand for Adsmovil’s omnichannel, multicultural media solutions.Initiate and nurture relationships with agency teams across disciplines—including audio, programmatic, CTV, digital, and broadcast—to secure meetings, present capabilities, and align offerings with client objectives.Conduct high-impact presentations that introduce Adsmovil’s platform and demonstrate cultural insights, audience activation strategies, and campaign performance data.Methodically pursue inclusion in RFP processes through persistent and tailored outreach, leveraging multiple platforms and touchpoints to engage decision-makers.Manage full sales cycle: from prospecting and proposal submission to partner vetting, follow-ups, and closing—ensuring Adsmovil remains top-of-mind throughout the selection process.Consistently maintain and grow a robust sales pipeline; document all activities and client communications in Salesforce to ensure transparency and performance tracking.Represent Adsmovil at industry events, conferences, and networking opportunities to deepen relationships and increase visibility among agency partners and clients.Educate agencies and brands by sharing culturally relevant research and insights on the U.S. Hispanic market to inform strategy and drive more effective multicultural marketing.Deliver consistent YoY revenue growth and exceed sales targets by converting RFPs into closed deals and long-term partnerships.

Education

• Pasadena City College

  Associate of Science - AS, Business Administration and Management, General

  2017 — 2020

• California State University, Northridge

  Bachelor of Business Administration - BBA, Marketing

• Pasadena City College

  Associate of Arts - AA, Business, Management, Marketing, and Related Support Services

  2017 — 2020

• Los Angeles City College

  Architecture

  1992 — 1996

Skills

• Advertising Sales
• Interactive Marketing
• Account Management
• Online Advertising
• Web Analytics
• Integrated Marketing
• New Media
• Social Networking
• Social Media Marketing
• Leadership
• Sales Management
• Salesforce.com
• Media Buying
• Copywriting
• B2b
• Direct Marketing
• Newspaper
• Content Strategy
• Marketing Strategy
• Mobile Marketing
• Sales
• Doubleclick
• Advertising
• New Business Development
• Digital Strategy
• Sem
• E-Commerce
• Digital Marketing
• Brand Development
• Google Adwords
• SEO
• Digital Media
• Newspapers
• Marketing Communications
• Facebook
• Social Media
• Google Analytics
• Media Planning
• Management
• Mobile Advertising