Robert Russotti
Senior Director Online Marketing @Ansi - American National Standards Institute
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WORK HISTORY
Senior Director Online Marketing @Ansi - American National Standards Institute
New York, NY, US
Launched the standards industry’s first mobile e-commerce platform (2015), introduced ANSI’s first blog (2007), and established its social media presence — setting the benchmark for digital engagement. Led the redesign of ANAB.ANSI.org and two ANSI Webstore redesigns (2007, 2018), delivering scalable architecture, modern UX, and long-term growth.Accelerated market growth through advertising and SEO: Directed enterprise-level digital advertising campaigns and advanced SEO strategies that significantly expanded visibility, engagement, and revenue.Introduced AI and emerging technologies: Deployed an AI-powered chatbot on Microsoft Azure to modernize customer interaction and position ANSI as an early adopter of digital capabilities.Advanced digital governance: Instituted cookie compliance frameworks and WCAG accessibility programs to ensure privacy, accessibility, and trust across platforms.Elevated enterprise analytics: Transitioned from legacy platforms (NetInsight, Unica) to Google Analytics, integrated advanced tools (Hotjar, GTMetrix, Ahrefs, Moz, SurveyMonkey), and led migration to GA4 — enabling data-driven decision-making at the executive level.Expanded business models and revenue streams: Negotiated partnerships with Amazon and third parties for print-on-demand fulfillment and developed the go-to-market strategy for ANSI Compliance Solutions, a SaaS product.Directed financial stewardship: Managed multimillion-dollar digital budgets and forecasts, aligning expenses with enterprise strategy, maximizing ROI, and ensuring sustainable growth.Led enterprise operations and transformation: Built and inspired high-performing teams, guided cross-functional initiatives across IT, QA, marketing, and production, and collaborated with C-suite executives to align digital strategy with governance, compliance, and enterprise objectives.
EDUCATION
University at Albany
BS, Chemistry w. Math & Physics
Long Island University
SBA, School Business Administration
Adelphi University
MBA, International Marketing
SKILLS
ABOUT ROBERT RUSSOTTI
Developed marketing strategies for ANSI and ANAB that increased brand awareness and revenue.• Implemented marketing strategies leading to a 400% increase in ecommerce revenue.• Achieved a 225% surge in leads for subscriptions within one year.• Increased traffic to anab.ansi.org by an impressive 700%.• Consistently surpassed NOI targets, demonstrating financial acumen and strategic planning prowess.• Devised new business development strategies, social media and advertising strategies, consistently exceeding ROI targets and elevating brand visibility.• Founder or Cofounder at Voltaix, Entity and Eutectix
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