Robert Ropars

About Robert Ropars

With nearly 40 years of experience delivering client-first solutions—and 15 years in the…

Experience

1. Senior Account Executive, Digital

   Vericast

   Oct 2001 — Present

   As of 9/19/2021: Senior Account Executive, Digital & moved to the Vericast / Valassis team\\\\n\\\\nAs of 4/1/2021: Sr. Solutions Advisor - Digital & Engagement Solutions with Vericast / Harland Clarke team\\\\n\\\\n2016-3/31/2021:\\\\nAs a Digital Marketing Strategist/Solution Advisor with a marketing channel optimization focus, I work with organizations to identify unmet needs, goals, opportunities and challenges of all aspects of their business. I create and oversee the execution of plans through specific initiatives to meet the objectives of the strategy. I also help cross-functional teams develop and evolve ideas to bring together brand goals, objectives as well as consumer needs.\\\\n\\\\nResponsible for the successful management of digital strategy for client brands, connecting digital to all other aspects of a client business and drive growth opportunities.\\\\n\\\\nAnswers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.\\\\n\\\\nCombines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.\\\\n\\\\n20••••16\\\\nResponsible for account management, strategic consulting and relationship growth/expansion for our company\'s top clients. Work with colleagues throughout the organization and other divisions to ensure first-class service for many of our top clients.\\\\n\\\\n10/8/20••••09\\\\nResponsible for email marketing account management, relationship growth/expansion for general base of clients as well as extra attention to major clients. Work with colleagues throughout the organization and other divisions to ensure first-class service for many of our top clients.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Benet Academy

  HS diploma, college prep

  1984 — 1988

• North Central College

  BA, English-Writing, History, Sociology

  1988 — 1992

Skills

• Marketing Strategy
• Product Marketing
• Strategic Planning
• Sem
• Online Lead Generation
• Creative Direction
• Marketing Communications
• Digital Strategy
• Customer Relations
• Online Marketing
• Copywriting
• Integrated Marketing
• Web Content Management
• Marketing
• E-Commerce
• Campaign Management
• Social Media Marketing
• Email Marketing
• Facebook
• Marketing Automation
• Management
• Mobile Marketing
• Ppc
• SEO
• Database Marketing
• Life Cycle Marketing
• Google Analytics
• B2b
• Web Analytics
• Account Management
• Digital Marketing
• Direct Mail
• Customer Service
• Competitive Analysis
• Web Marketing
• Salesforce.com
• Direct Marketing
• Interactive Marketing
• Online Advertising
• Lead Generation