Robert M.

Senior Marketing Operations Specialist @The Philadelphia Inquirer

Philadelphia, PA, US

Experienced in driving audience engagement, loyalty, and revenue growth through advanced email marketing strategies. Skilled in using Salesforce Marketing Cloud, Salesforce Pardot, and Sailthru to optimize campaigns, segment audiences, and automate lifecycle journeys. Expertise includes building email templates, managing recurring sends, and leveraging tools like Einstein for send-time optimization.Proven ability to collaborate across teams to support the marketing funnel, from audience development to revenue generation. Key contributions include consulting on audience segmentation, managing revenue-generating newsletters, and ensuring seamless operations through cross-platform integration, IP warming, and email deliverability optimization. Strong focus on QA, performance tracking, and analytics.Key Skills- Email campaign management in Salesforce Marketing Cloud and Sailthru- Email deliverability best practices and IP warming- Cross-functional team collaboration- Audience segmentation and data-driven optimization- Multi-platform email operations and campaign QA- Performance analytics and deliverability tracking