Robert Pearson

About Robert Pearson

You don\'t have a marketing problem. You have a predictability problem. Most companies burn budget because marketing, design, and engineering operate in silos. Campaigns launch. Dashboards look busy. Revenue stays inconsistent. That\'s expensive art. At Rareview, we do not sell campaigns. We build systems that compound. As CRO, my role is simple and non-negotiable: own growth and accountability. I partner with CMOs, VPs of eCommerce, and founders of scaling DTC and B2B companies (doing $10M+ in revenue) who are done guessing and ready to scale with intention. We act as an embed team, taking true ownership of your P&L. By integrating AI-driven predictive modeling and automated media optimization, we evolve marketing into a high-velocity operation. My focus is shifting brands away from vanity metrics and toward the levers that actually scale businesses: customer lifetime value (LTV), ROAS, contribution margin (CM3), and sustainable growth. The Proof- Trusted by global leaders like REI, 3M, and Kellogg- Awarded \"30 under 30\" Top Marketing Executives of the Year and MarCom Platinum Award Winner- “Rob is one of the smartest marketers I’ve had the chance to work with (and I know a lot of great talent).” — Client Testimonial I am also actively open to podcast interviews, media features, and speaking engagements to discuss AI marketing transformation and scalable growth frameworks.Ready to stop guessing and start scaling? Let\'s connect here on LinkedIn or visit rareview.com to see how we can engineer your next growth phase.

Experience

1. Co-founder

   Pickselverse

   Jan 2022 — Present

   PICKSELVERSE celebrates the best in digital by picking websites, apps, and campaigns (e.g. digital works) for inspiration and recognition.While this is a website and not an app, the concept of Pickselverse is to immerse the user in beautiful digital works. Thus, the design and build of Pickselverse is very much centered around creating an “app-like” experience. You’ll notice that on mobile devices, the sites snap into view for easy scrolling, much like you find in native apps like Tik-Tok. The site was created for mobile only and later we added some views for tablet and desktop. This build philosophy allowed us to deliver an app experience right in your browser.

Education

• Loyola Marymount University

  Bachelor of Business Administration (B.B.A.), Marketing

  1999 — 2003

Skills

• Multi-Channel Retail
• Search Engine Optimization (SEO)
• Web Analytics
• Retention
• Increased Profitability
• Online Advertising
• Web Design
• Mobile Marketing
• Global P&L Management
• E-Commerce Optimization
• Sem
• Mobile Technology
• Subscription
• Customer Retention
• Online Payment Solutions
• Entrepreneurship
• Innovation
• Optimization
• Social Media Marketing
• Footwear
• Analytics
• Apparel
• Online Branding
• Product Marketing
• Online Retail
• Merchandising
• Subscriptions
• Ecommerce
• Brand Development
• Online Marketing
• Saas
• Email Marketing
• Action Sports
• Mobile Applications
• E-Commerce Consulting
• SEO
• New Business Development
• Social Media
• Digital Marketing
• Website Development