Robert Burke
VP, Global Digital Marketing @Akkodis
Signup · Get unlimited contacts
WORK HISTORY
VP, Global Digital Marketing @Akkodis
Leading Akkodis\'s global digital marketing strategy across North America, Europe, and Asia — transforming the marketing function into a strategic, digital-first performance culture with measurable business impact.Key achievements— Supported $55M+ in pipeline creation and $15.7M in Closed Won revenue through integrated marketing programs (Salesforce & Bullhorn verified)— Scaled global social media to 3M+ followers with 29M organic brand exposures and a 7.2% engagement rate, representing +123% growth since 2022— Drove 17.9M search appearances and 2.4M global website visitors, with 830K+ from organic Google search— Built a multilingual content engine publishing 760+ pieces annually across 7 languages, including 134 client case studies and 158 press releases— Created offshore Digital Marketing Center of Excellence to support global marketing operations and scale capabilities across regions— Supported activation of the Mercedes-AMG PETRONAS Formula One Team brand partnership— Drove deployment of Qualified, an agentic marketing platform and AI SDR, to support business development teams in engaging, nurturing, and converting leads at scale— Implemented global martech stack as Sitecore and Salesforce Pardot Product Owner
EDUCATION
Nottingham Trent University
Study Abroad
NYU School of Professional Studies
Certificate in Marketing, Marketing/Marketing Management, General
University of South Florida Muma College of Business
2017 Advisory Board Member, Digital Marketing
University at Albany
B.S., Political Science
ABOUT ROBERT BURKE
I lead global digital marketing for Akkodis, a world-class digital engineering and AI solutions company and part of the Adecco Group, operating across North America, Europe, and Asia. My focus is transforming marketing into a strategic, performance-driven function that builds brand authority, accelerates demand, and contributes directly to revenue. That means building teams, systems, and content engines that work across time zones, languages, and market conditions — and measuring everything that matters.At Akkodis, the results speak for themselves. Marketing has supported over $55M in pipeline creation and contributed $15.7M to Closed Won revenue. Our website generates 17.9M search appearances and attracts 2.4M visitors globally, with 830K+ arriving via organic Google search. Across social media, we\'ve grown to 3M followers, generating 29M organic brand exposures at a 7.2% engagement rate — representing +123% follower growth since 2022.Behind those numbers is a content operation producing 760 pieces of content annually across 7 languages, including 134 client case studies, 158 press releases, and supporing thought leadership programs. I\'m a builder — of teams, pipelines, brands, and ideas. With 25+ years of B2B marketing experience across global technology, staffing, and professional services, I bring particular depth in demand generation, marketing automation, content strategy, and executive communications across complex, matrixed organizations.If you\'re working at the intersection of AI, digital transformation, and marketing — I\'d enjoy the conversation.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.