Roberto Prado

About Roberto Prado

I build growth by connecting brand and performance—using data to decide what matters, and judgment to decide what doesn’t.I’ve spent 13+ years leading growth and integrated marketing across eCommerce, marketplaces, and fintech, turning paid media, measurement, and experimentation into real business outcomes- Drove revenue growth, ROAS, and conversion gains across programmatic, paid and organic social, search, and influencer- Led cross-functional teams spanning media, creative, analytics, and product - Built test-and-learn systems that improved efficiency, retention, and customer loyalty - Known for translating data into decisions teams can actually act on.I believe great marketing works when it respects the customer, the numbers, and the long game.

Experience

1. Founder Director, Marketing Strategy (Consulting)

   Prado Craft

   Jan 2024 — Present

   Lead growth strategy and integrated media for clients across Food & Service and Retail, spanning paid search, paid social, and programmatic with KPIs tied to ROAS, CAC, conversion, and retention.Built measurement + experimentation cadence (weekly reporting, structured tests, creative iteration) to improve efficiency and performance.Drove +25% sales in 3 months and +40% engagement for a Food & Service client by tightening targeting, creative, and landing-page conversion.Improved online ROI 50% and increased retention 30% for a retail client through segmentation, lifecycle messaging, and remarketing optimization.Manage cross-functional delivery across media, creative, and analytics, ensuring clean execution, clear KPIs, and stakeholder alignment.

Education

• Stanford University

  Advanced Project Management Certificate

• California State University, Chico

  Bachelor's degree BA, Political Science

• US Navy

  Supply chain courses, Logistics, Materials, and Supply Chain Management

• Quantic School of Business and Technology

  Executive MBA, Business, Management, Marketing, and Related Support Services

Skills

• Google Analytics
• Marketing Strategy
• Merchandising
• Social Networking
• Microsoft Office
• Sales
• Social Media Marketing
• User Interface Design
• Retail Management
• B2b
• Customer Relations
• Search Engine Marketing (Sem)
• Microsoft Excel
• Powerpoint
• Salesforce
• Negotiation
• Strategy
• Software as a Service (Saas)
• Business Development
• Microsoft Word
• Training
• Problem Solving
• Account Management
• Building Relationships
• Sales Operations
• Program Management
• Customer Service
• Budgeting
• Doubleclick
• User Experience Testing
• Sales Management
• Google Adwords
• Strategic Planning
• Team Building
• Management
• Start-Ups
• Coaching
• Forecasting
• Marketing
• Project Management